Author: FYA

5 Mistakes You Might Be Making In Your Social Media Campaign
Social Media Marketing

5 Mistakes You Might Be Making In Your Social Media Campaign

From the multinational brand to that restaurant around the corner, everyone is trying its hand on social media marketing. But not all of them are acing it actually they are far from even doing it right. They are unable to grasp the concept of how to market on social media.Acing a social media campaign is not an easy task and there are many mistakes that you might be doing without even realizing it. 1. Not making a plan This may sound cliched but it’s true, many fail to plan out a campaign before starting to work on it. Having a basic idea is not enough, you need to plan it out thoroughly. The platforms you are going to be on, the kind of content you need to create and the action you want your audience to take. 2. Too many platforms but not appropriate content It’s another common mistake. There are too many platforms out there and trust me you don’t need to be on all of them. Choose the platforms that you have the strongest audience on and create content according to those platforms and then cross-promote. 3. Too much brand mentions not enough value Though you are making a campaign for creating the buzz around your brand and product don’t let it hijack the entire thing. Don’t fill your posts with only brand mentions instead create content that adds value to the reader’s experience. Remember that if you are asking for their attention, pay them back with value. 4. Scheduling all your posts ahead of time It’s a rather easy and tempting mistake to make. Let’s face it, it’s a lot easier that way. You can just create all the content ahead of time and schedule it for later. But doing so you miss out on lots of opportunities and conversations because you are not participating in what everyone else is talking about. 5. You haven’t tried that new fancy feature Social platforms are fighting to stay alive ( and outdo each other) so the major platforms are constantly rolling out new features every now and then to help both individuals and brands. Be more prompt to try out the new features next time and see if your brand can benefit from it. FYA Media Group is a leading and award-winning Social Media Marketing Agency in Mumbai and we provide the most innovative social media solutions to help your business in the best way possible. We look forward to get to know your brand a little better.
Posted by FYA
How Influencers Help To Spread A Word About The Brand
Blogs

How Influencers Help To Spread A Word About The Brand

With an overwhelming spiral of uncontrolled promotional techniques, brands have been forced to come up with different ways to spread a word about themselves. Influencer Marketing is something that doesn’t fail to force its impact in the market. The people who have the knowledge and power to sway the sentiments of the audience have now been the “go-to” advisors of all times. Combating the problems generated by the escalating costs, it’s crucial to know what, and to be specific, WHO works for your brand. Finding the right influencer is now supposed to be at the crux of all activities in today’s time. What makes and breaks the brand is the one who influences the choices of the stakeholders. Influencers are those who help spread the word about your brand and here are 5 ways in which it’s done! 1. Voice of Your Brand Humanizing your brand goes way beyond owning and functioning social media accounts. Influencers showcase your product on a normal, day-to-day context rather than a shiny, unreachable concept that looks good. They make your products more approachable and accessible. 2. Go-To Advisors Choosing to engage with a brand is a decision that one makes only when a recommendation from someone is in place. Influencers, being the “information kiosks”, recommend the quality brands and products to choose as they are the ones looked up by all. Having the advisors talking about you is a great start to spreading your word. 3. Expand Reach What one can always possibly notice is the amount of fan-following each influencer has on social media and otherwise. With a huge audience trailing every thought and every word that an influencer has to say, they are bound to help spread your name to a new and larger market. 4. High Engagement Brands are always heard about but what matters is whether they succeed in engaging with the audience. People tend to not purchase the brand despite knowing about it. Influencers have the ability to prompt them to engage with what the brand has to offer through their incredible skill and knowledge! 5. Help Solve Brand’s Shortcomings Not all brands have been able to create and maintain a positive image of themselves in the market. Combating a problem as such takes a lot of time and creative efforts. Influencer marketing is a quick and effective way to alter the negative notions in the minds of the people. There are a million ways in which your brand’s audience can be broadened but it’s crucial to make sure that people are talking about your time and again. Developing an impeccable influencer marketing strategy is the call of the hour to get the word about your brand spread as farthest as possible.
Posted by FYA
Why To Choose A Career In Social Media
Blogs

Why To Choose A Career In Social Media

With the growing importance and reliability on Social Media, it has been extremely crucial for brands and businesses to establish their presence on the same. A countless array of internet-based tools and platforms, Social Media has emerged to be a career path to be chosen in itself. Social Media is more than just being about “likes” and “follows”. Apart from the fascination and interest factors, the following are four other reasons identified why one must seek employment in this exciting sector. 1. Performance is measurable Social Media is taken up by many corporate businesses and with the metrics and analytics offered by Social Media Platforms, it has been easier to measure performance on the same. With the ability to quantify performance, it facilitates many corporate functions like recruitment, internal communications, customer services, sales, marketing, and public relations. 2. Unpredictable in its own way Being a relatively new phenomenon, Social Media has proven to be an ever-changing field where no activity can be bound by any rule. If you’re a creative person and want to work at the forefront of a changing digital industry, then social media is a great area to get into. 3. It’s becoming essential Social Media has now emerged to be the new internet. It is no doubt that of all the internet users, the majority use it to maintain their presence on Social Media. With the multiple roles to be played in the field, there has been an increased scope for growth in monetary as well as the knowledge aspect. 4. Not restrictive at all A common stereotype in the minds of the youth is that a job in social media is restricted to sticking your face behind a desk while working on Twitter or Facebook. Social Media is much more than the basic platforms and includes a lot many aspects including going out and networking, writing blogs, research for articles, studying statistics, keeping an eye on competitors and share interesting material. A whole new level of creativity can be used and achieved and is not bounded by any kind of limitations. If these pointers are something that evokes the interest and enthusiasm to work in you, then it is the perfect field to choose your career path in.
Posted by FYA
What Works Best On Instagram?
Social Media Marketing

What Works Best On Instagram?

Among the variety of social media platforms, Instagram is known to be the photo and video sharing social networking site that has the maximum user-base as compared to the others. Instagram has become a huge phenomenon in recent times. Social Media is an experimental channel that allows users and developers to try and introduce new features. Instagram, for instance, introduced it’s Instagram Stories earlier this month that would help the users capture and share stories that disappear in 24hours, a concept replica of the Snapchat Stories. The reactions of the users to the same have been varied. Few seem to still be trying to get their hand on it, some dislike the replication and some simply love it. There are certain things that work well on Instagram and if you are an avid user of the app, you might want to consider using these tips to strengthen and grow your following base: 1. Good Quality Pictures Irrespective of whether you are posting a selfie or a scenic image, it should be of good quality. As basic as the rule is, the success of Instagram relies on the same. You cannot increase your follower base if you don’t give them quality pictures. Blurry images from random angles of weird things are not going to help you gain followers. 2. Long Captions Contrary to popular beliefs, people love reading longer captions on your photos than just 2 lines describing the image. For instance, people do take the efforts to read through the entire “Humans of Bombay” captions to know more about the featured person (s). And a caption also has the power to capture the interest of the reader; just as much the picture has! 3. Use the Right Hashtags Instagram works highly on the hashtag search policy, especially if you check out the explore feed. So, you want to make sure that your image pops up in others’ explore, use the right hashtags and at the right place. Overuse of the hashtags is not an option these days considering the fact that Instagram changed its algorithm to suit user preferences. As basic as the hacks are, they need to be kept in mind to help an increase of the engagement rate on your Instagram as well as help you understand what works for your brand more effectively.
Posted by FYA
10 Questions to Ask Potential SEO Clients
Search Engine Optimization

10 Questions to Ask Potential SEO Clients

This blog will help you to focus on taking over a new business that is right for you and getting all the needed details to think of the best possible strategy for your potential clients. The key here is making things as easy as possible for the client and yourself.  1. Are you targeting any particular keywords? If so, please mention them Before discussing anything, it’s always better to know the clients’ keywords before starting keyword research. This detail will give clarity as to which keyword needs to focus and which not.   2. What are Your Main Goals and KPIs? It’s very important to know what their goals and KPIs should be so it’s always good to ask them. This information will help the clients to understand if their goals and KPIs are realistic and achievable. 3. What Is Your Main USP? (Unique Selling Point) This is something you can work by yourself but in case you are not clear then ask. We like to find out what is the thing in which the client thinks that it makes them different from the others. As a part of your consultancy offering, you can talk about ways that can better leverage their USPs. Like are they using USPs in their metadata to win higher CTR from the SERPs or does their landing page content speak about their USPs and so on. 4. Any specific location? If the potential client is planning on a global level then you’ll have to drill down on their priority geolocations and you can talk about providing multilingual SEO.  If your client is targeting one specific country, like the United States Of America, for example, make sure you suggest keywords that reflect in Google Search Console. Go to: Search Traffic > International Targeting > Country > Target users in the United States Of America. Helping clients at this stage will go a long way as it will help you to build trust and you win more chances of getting selected over your competitors. 5. After a potential customer visits your site, what specifically do you want them to do? It’s basically to know what their goal is like if it’s an e-commerce website then do they want people to add to cart or if it’s a WordPress website then do they want to place an inquiry. get an accurate answer for this then we will be able to project this further.  6. What Level of Support Will We Have From the In-house Team? Apart from the website developer, you need to know the people you will be communicating with. You also need to know if they have in-house writers, designers, or even digital marketers who will be part of the collaboration, as this will help you to estimate as to how much you need to charge regarding the copywriting and graphic designing, etc as a part of your SEO contract.  7. What kind of CMS was the website built on? If you have access to it, then you can work this by yourself but if we do not then you should surely raise this question. It’s better to know in the initial stage as to how friendly the back-end is. if it’s customized then you should see that you have all the right functionality for the on-page Seo optimization that you’ll be doing. If it’s a mess, then now is the time that you tel;l your potential client to upgrade it as there is nothing worse than starting SEO on a worst CMS.  8.According to you, who are your three biggest competitors? Has your site ever been penalized?  According to you, who are your three biggest competitors? You might have done your complete research, but it’s always better to ask the client as to whom do they consider their competitor.  At times, these competitors were not even included in your list as they were not very competitive in the SERPs, so after compiling all the information, you can gauge their real competitor. Has your site ever been penalized? If you get access to their Google Analytics, you will be able to find out if there is any penalty but yet prefer asking the potential client if they had any manual or algorithmic penalty. Knowing about their previous penalties, it will give you an idea regarding the health of your potential client’s domain.  9. Are there any other domains or sites that you own or control? (Please list them all) It’s always good to know what other domain and subdomain a client have, and if they want you to work on those sites as well. It’s preferable to ask them beforehand to avoid any kind of awkward conversations down the line when the client says I have other websites too and can you do such similar things on those websites under the same subscription fee.  10. What do you expect to get out of this SEO project This is very important to ask as this would help us to know as to what we need to focus on like some clients have the requirement to be ranked on 1st page while some have to rank only on local listing while some wants to rank on top, hence it’s better to ask then to do it from your end.  Being one of the Best SEO Companies in Mumbai, India we analyze your website in order to determine which keywords you should be targeting and accordingly rank higher in google search and get more organic traffic. SEO is a long term activity but extremely beneficial to build a brand today. Fill our contact form today!
Posted by FYA
Snapchat Spectacles
Blogs

Snapchat Spectacles

Snapchat, the most widely used image messaging application never fails to bring in unique updates from time to time. In October 2016 Snapchat Inc. introduced a pair of connected sunglasses called the Snapchat Spectacles. Intended to provide an impeccably exciting experience, these funky looking glasses were strategized to be sold as uniquely. Wending machines known as the SnapBots were placed at different locations across the USA, disclosing a particular one only a day prior to sell these little snippet recorders. Being the first hardware product launched, Snapchat now tries to portray itself as much more than just an application. Agencies getting their hands on these innovators have now handed a few to their clients for a first-hand experience. Bringing a bigger shift in the face of the industry, Spectacles have overdone other live features on platforms such as Facebook Live and Periscope which hadn’t been taken as seriously prior. Snapchat has made it a point wherein the client needs to get involved in the duration of content on Social Media. The involvement of brands in terms of what and how creative strategies can be put in place to come up with interesting contextual content to engage with the audience has been proved mandatory after the announcement of Snapchat Spectacles. With multiple duplications of its features by Facebook and Instagram, Snapchat has yet not been replaced as the native camera. Despite Instagram’s high user-base, it has yet not been able to achieve as much engagement on its stories as compared to Snap stories which have proven to be a major setback for the platform itself. Focusing and pushing the idea of not making it necessary to pull out your phone to capture experiences, Snapchat has introduced a safer version of Google glasses with one of the side cameras lighting up while recording a video. With the chance of going crazy over experiences, Snaptacles have changed how we capture the moments forever!
Posted by FYA
5 Tips to Entrepreneurs
Blogs

5 Tips to Entrepreneurs

Entrepreneurship seems like a very romantic idea. After all, who wouldn’t want to be an owner of their own business? But the path to entrepreneurship is far from a rosy dream. It’s filled with hard work, dedication, and planning. So here are 5 tips for all the entrepreneurs who are aiming it big. 1. Practicality When you are an entrepreneur it becomes very easy to fall in love with an idea. Unique ideas that you think will work. But you also need to learn from the mistakes that people before have made. It seems like a very rosy picture to start your own business, but unfortunately, the world doesn’t work like that. There are a lot of practical decisions that you have to make. Realize the reasonability of the situation. Don’t just go with your gut feeling that ‘it’s just going to work because I believe in it’. Don’t fall in love with your idea so much, that you fail to see the practicality of the situation cause that might become the one thing that leads to your failure. 2. Patience Nothing happens overnight. It takes days and months and years before something works and you can scale it up. So don’t believe that in your first meeting you are going to get the funding or crack your biggest client. The idea you had for three months might actually take a whole year to scale it up. Shift your goals. Shift your guns. But don’t get demotivated. Everything takes time. You need to keep putting in the hard work every day. Only with that, the result will start showing. 3. People It’s very important to understand that you can’t do everything on your own. You might start out as an entrepreneur or a solopreneur, as a one-man army trying to cover up all the goals. But it’s not going to be possible. At some time you are going to need to build a team and give them responsibility. They might not necessarily be able to do what you can. But you need to believe that this what they can do and they are trying their best. And work with that situation. Because as an entrepreneur the most valuable asset you have is your time. Where you dedicate your time is very important. If you are giving time to the small things which actually can be done by someone else. You are wasting your time. Having the right people on board helps you to get more work done and achieve more goals. 4. Believe There are a lot of times when other people, your client, your team members say that this may not just work. Market changes, competitors changes and might make you think that maybe they are right. It is important that more than anyone else, you believe in yourself and your idea. Believe that it will work. Because it’s your belief that’s going to keep your passion and hard work alive. And it’s your passion that can touch your team members as well and fuel their hard work. If you don’t believe in yourself no one else can. 5. Adapt Market changes, competitor changes, team changes. The idea you started out with might not be a very practical one. But the thing that matters is whether you can adapt and address the market with your current setup. This is something that you need to learn to do. Many businesses are going to fail because of their lack of ability to adapt. Nokia, which was a leading mobile company which simply faded away because it could not adapt to the smartphone landscape. History has repeatedly taught us that no matter the scale of the company if they fail to adapt they will fail. So remember whether it is three months into the business, six months or ten years or sixty years. Never fail to adapt.
Posted by FYA
Ways to Break the Ice With New Co-workers
Blogs

Ways to Break the Ice With New Co-workers

Every activity at the office has an impact on the quality of the work. Developing and maintaining an interactive and fun culture has proven to retain employees. To make it happen, it’s important to break the ice between the co-workers. Try the following fun activities to break the ice! 1. The Trust Walk Pairing the co-workers into teams, this activity involves blindfolding of one and the other has to guide him around by making him follow the voice. This activity is one of the great ways to share dependencies and also trust the team they are working in. 2. The Interview This activity involves separating everyone in teams and interviewing one from the other team for a few minutes. At the end of the activity, everyone has to mention 3 things that they have found out about the person they interviewed. This is one of the best ways to allow coworkers to get to know one another and set a common base for them to work together. 3. What’s My Name It is very important to build trust in oneself and be able to carry yourself with confidence. What’s My Name is the activity where one has to mention an adjective that begins with the same letter as that of their name. This way, the team can know one quality about each and initiates conversations with one another. 4. What Would You Rather? Questions about various situations would be asked to a person where they would have to choose one from the options of what would they rather do. This portrays the decision making power and also the pro-activeness of the individual. 5. The Five Favorites Everyone has those shows that they love to watch. For this activity, people have to share their five favorites and watch the shows that are commonly liked by many. With these activities, the ice between the new co-workers will sure break in no time.
Posted by FYA
How to Motivate Yourself When You’re Absolutely Exhausted
Blogs

How to Motivate Yourself When You’re Absolutely Exhausted

Everyone who works goes through the phases when they are either highly positive and energetic or extremely low on energy. There are days when work just doesn’t seem to be coming easy and those are the times when one really needs to find motivation within themselves. So the next time you feel lethargic or demotivated at work, here are 5 ways to get motivated again. 1. Re-Work on Your To-Do List Pre-deciding your to-do list is surely a good habit but consider yourself during the times you’re not in the “get shit done” mood. Re-work on your to-do for the day and break bigger tasks into smaller ones to make it easier and achievable. 2. Eat Some Snack Food is fuel for our brains and our bodies. Munching on some healthy snacks like bananas, yogurt, blueberries, etc from time to time helps to boost energy and productivity 3. Turn Up the Music When the day seems to be going extremely slow and boring that demotivates you, play some pumped-up music to refresh your mind 4. Talk to a Co-Worker There is always that kind of people who are a storehouse of positive energy. Take a while out from slouching in front of the computer and have a small chat with them to feel more energized and influenced to work 5. Change Your Working Place Sitting on the same desk all day, every day can be boring. Try changing your location for a while for a new surrounding to work in that may help you induce productivity in your work These are the tactics that are sure to work in bringing you back to focus and work with the same amount of energy once again.
Posted by FYA
Best Way to Prepare Yourself for Entrepreneurship
Blogs

Best Way to Prepare Yourself for Entrepreneurship

After having an opportunity of conversing with a crowd of college students recently, I have come to realize that the “entrepreneurship is cool” trend has been successful in prevailing through the years. I believe that following the trend has made most of them go wrong while taking the crucial decisions of their life. Most of them don’t seem to know what it is about and what it entails until they get into it. Everybody wants to be their own bosses and feel happy with the misconception that building a brand or a business takes only 2–3 years of time. With none of them deciding on being an entrepreneur for the right reasons, here are the best ways to test yourself and know if entrepreneurship is for you. The most important thing is to know what kind of entrepreneur you are. You either belong to the lot that can come up with an idea but are somehow unable to run a business or the lot that can execute an idea and successfully run the business. Entrepreneurs belonging to the first one always end up looking for a co-founder and it’s crucial to determine whether you need one or you don’t. The second most important thing is to analyze your idea. What is it and how do you work on it to make something huge out of it. Every idea must be passion-driven, something that makes you want to leave behind all the physical and mental barriers that stop you from achieving it. Maintaining a long term vision for your brand is an absolute necessity. It is not wise to be carried away by an idea that is “in” presently with not a great future. Entrepreneurship is not for those who wish to make a “quick buck”. Coming up with an idea that sounds good is easy but ask yourself whether it’s practical. The only thing I keep saying to those looking forward to being an entrepreneur is that don’t fall in love with your idea. The last thing that is a must-know is who your customers are. Analyze your audience, research as much as you can about who they are and what do they want. There might a really great idea that has struck your mind but it would be of no use if the customer doesn’t respond to it in a particular manner. Every business is a fail till the time the customers begin to find it interesting. Understanding their interests, need, price-sensitivity is the crux of every new business. Mastering the three things that I have mentioned can help me be a good entrepreneur. Everything else can be learned over a period of time. I believe that failure is a part of entrepreneurship on a daily basis. So if you nail everything else and aren’t too moved by the smaller daily failures and what people think about you. Take the ownership and the responsibility of your business and have a bit of a thick skin as if you don’t, you’d never be able to make your decisions that you can trust.
Posted by FYA